纽约, NY (5月 13日，2016) – 5月11日及13日，第43届One Show国际创意奖颁奖典礼在纽约隆重举行，The One Club (www.oneclub.org)颁布了全场14个类目的共556座奖项。大中华区共有8个优秀作品获得铅笔奖项，其中包含台湾的1支金铅笔奖、大陆和香港地区各得两支银铅笔奖。REI 的作品#OptOutside，凭借优秀的行业洞察拔得头筹，获得全场大奖。

完整获奖名单请访问：One Show 2016 年国际奖获奖名单

“今年我们共收到了超过20,000件的作品投稿，最终只有14作品有资格进行全场大奖的角逐，这14件作品是今年One Show各个奖项类目的精品之作。”The One Club全球CEO Kevin Swanepoel提到。

“One Show代表了世界广告的权威，能获得One Show的全场大奖，我们感到非常荣幸，” Venables Bell & Partners的执行创意总监Will McGinness在发表获奖感言时激动的谈到。“#OptOutside这个想法无论是对于我们还是对于客户都是一个非常大胆的尝试，在黑色星期五这个购物折扣狂潮里选择关门歇业，这对于所有零售商来说是一个不可置信的事情。然而这个方案从最初的营销事件一直到后期的真正实施，甚至吸引其他零售商的加入，它的成功是市场上少有的案例，也是我们没有预计到的。”

大中华区获奖名单：
PUBLIC RELATIONS - GOLD PENCIL
#MyFutureIsMineToSave
AGENCY Ogilvy & Mather,Taipei / Tapei
CLIENT Far EasTone Telecommunications Company
CATEGORY Public Relations - Brands, Products & Services
http://v.qq.com/page/y/z/5/y03001l43z5.html

MOBILE – SILVER PENCIL
‘Missing Child’ Lock Screens
AGENCY Cheil / Hong Kong
CLIENT Save The Children
CATEGORY Mobile - Applications & Sites
http://v.qq.com/page/z/3/8/z0199ryzz38.html

MOBILE – SILVER PENCIL
SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN
AGENCY TBWAShanghai / Shanghai
CLIENT Baobeihuijia
CATEGORY Mobile – Advertising on Mobile Devices
http://v.qq.com/page/r/3/i/r0199clrr3i.html

DESIGN – SILVER PENCIL
Blockbuster Box
AGENCY Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
CLIENT Pizza Hut
CATEGORY Design - Package Design
http://v.qq.com/page/k/v/t/k0199oj2xvt.html

DESIGN –BRONZE PENCIL
Blockbuster Box
AGENCY Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
CLIENT Pizza Hut
CATEGORY Design - Illustration - Single or Series
http://v.qq.com/page/k/v/t/k0199oj2xvt.html

INTERACTIVE - SILVER PENCIL
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal
AGENCY BlueDigital / Beijing
CLIENT Baidu
CATEGORY Interactive - Websites
http://v.qq.com/page/e/f/t/e0199cd37ft.html

INTERACTIVE - BRONZE PENCIL
“2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute”/ Wieden + Kennedy Shanghai/ Nike China
AGENCY Wieden+Kennedy Shanghai / Shanghai + Dreamone / Shanghai + O / R / Shanghai
CLIENT Nike China
CATEGORY Interactive - Footwear, Clothing & Accessories
http://v.qq.com/page/a/t/z/a01990ch1tz.html

INTELLECTUAL PROPERTY - BRONZE PENCIL
SOS Network
AGENCY Ogilvy & Mather Group HK / Hong Kong
CLIENT Maxis Berhad
CATEGORY Intellectual Property - Physical / Digital
http://v.qq.com/page/q/e/3/q0199z1bhe3.html

以下是14个类目的全场大奖提名奖名单：
PRINT & OUTDOOR: “Survival Billboard” for Microsoft by McCann / m:united / London.
http://v.qq.com/page/d/g/w/d01998xgxgw.html

DESIGN: “Nameless Paints” for Kokuyo by Dentsu / Tokyo
http://v.qq.com/page/v/s/f/v01992oqpsf.html

DIRECT: “The Interactive Form” for CANAL+ by BETC + BETC / Digital / Paris.
http://v.qq.com/page/w/3/n/w0199rg6u3n.html

BRANDED ENTERTAINMENT: “#NOTCOMINGSOON” for Remy Cointreau / Louis XIII by FF / New York + Moonwalk / New York
http://v.qq.com/page/s/3/y/s0198znjc3y.html

RESPONSIVE ENVIRONMENTS: “The Last Shot” for Jordan Brand by AKQA / San Francisco + LOS YORK / Los Angeles
http://v.qq.com/page/b/a/g/b03001yqjag.html

PUBLIC RELATIONS: “Inspiring Spirit” for Scoot by Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore
http://v.qq.com/page/r/7/i/r0199e5yk7i.html

FILM: “Shoplifters” for Harvey Nichols by "adam&eveDDB / London + Blink / London + Zenith Optimedia / London + The Mill / London
http://v.qq.com/page/c/v/w/c0198a8nevw.html

INTERACTIVE: “Call Brussels” for visit.brussels by "Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels +White / Brussels
http://v.qq.com/page/d/6/j/d0199eeix6j.html

CROSS-PLATFORM: “#OptOutside” for REI by "Venables Bell & Partners / San Francisco + Tool of North America / Santa Monica + North Kingdom / Los Angeles + Edelman / San Francisco
http://v.qq.com/page/u/n/8/u0199dkyjn8.html

INTELLECTUAL PROPERTY: “Funtastic Hand” for Cirec Foundation by "Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
http://v.qq.com/page/v/t/l/v0199kd39tl.html

SOCIAL: “Taco Emoji Engine” for Taco Bell by Deutsch / Los Angeles
http://v.qq.com/page/y/0/y/y0300gimm0y.html

MOBILE: “The world addressed” for what3words by what3words / London
http://v.qq.com/page/j/e/w/j0199cf6iew.html

Ux/Ui: “Make Up Genius” for L'Oréal Paris by "McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
http://v.qq.com/page/l/q/7/l0199cpztq7.html

RADIO: “Learning on the way” for ADN by Sancho BBDO / Bogota
http://v.qq.com/page/u/c/o/u0300vwz9co.html

完整获奖名单请访问：One Show 2016 年国际奖获奖名单

【关于One Show】
ONE SHOW国际创意奖，作为目前最顶尖的国际广告创意奖项，每年有上千家广告代理公司、公益项目及商业品牌广告商参与评选。自2009年起，ONE SHOW创意节被纽约市长办公室直接支持，连同创意节期间举办的一百余场大大小小的创意活动，被统称为纽约创意周（CREATIVE WEEK NEW YORK）。ONE SHOW中华创意节是由美国ONE SHOW国际创意节在大中华区举办的顶级区域性国际创意节，邀请了诸多国际顶尖级创意与创新领袖来分享和探讨最前沿的行业话题，涉及设计、产品创新、广告与传播、互联网创新等多个跨界领域，每年举行一次。设立的奖项将颁出大中华区最具创新力的创意作品。

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